Garlic is a staple in kitchens for its powerful taste and aroma. But the type, taste, and performance of garlic vary from one type to another.
Specifically, when selling in the African market, you must know the right garlic type to import from China. Do you want to know which variety has the highest sales among white and purple garlic?
Today, we will discuss both garlic types, compare them, and understand how each performs in different regions of African Markets.
Understanding White Garlic
White garlic is one of the most widely used garlic types with a white skin and large bulbs. Because of its color and appearance, it is called white garlic. Here are a few key features of such a garlic type.
- Bright white outer skin
- Uniform bulb appearance
- Large cloves in wide varieties
- Mild to medium pungency
- Long shelf life
- Excellent suitability for bulk transportation
Understanding Purple Garlic
Purple Garlic is a premium garlic variety with purple streaks visible on the surface. It presents a powerful taste and aroma. The key features include:
- Purple-striped outer skin
- Richer aroma and stronger taste
- Higher moisture content
- Often larger cloves
- Premium market positioning
- Attractive appearance for retail display
White Garlic Vs Purple Garlic in Africa
White garlic differs from purple garlic in terms of demand, pricing, and appearance. Let’s understand the African market and know the difference between the two.
Price
Not everyone has the same purchasing power. A few prefer lower prices but good taste. At the same time, others can pay a premium price for the taste alone. Therefore, the price difference is crucial.
White garlic is a cheaper, more readily available variety. It has a wide customer base. Compared to it, purple garlic also has strong demand but is more expensive. Only people with purchasing capacity can afford this type.
Appearance
The garlic’s external appearance matters when you need to present it. White garlic is visually appealing and gives plates a premium look.
However, you can’t ignore the purple garlic’s look either. It looks stylish and appealing to consumers.
Storage
Garlic is an evergreen food being used throughout the year. Therefore, its constant supply is essential. For this, storage and shelf life matter a lot.
White garlic already has a long shelf life. Customers can store it for extended periods and enjoy the following benefits.
- Spoilage rates are lower unless you have a moist environment.
- It offers long-distance shipping without sprouting or damage.
- Extended shelf life improves sustainability and availability year-round.
Flavor
Flavor matters in the kitchen and in taste. Too strong or too weak a flavor can be hit-or-miss. White garlic also has a powerful aroma and taste and is useful in the kitchen.
However, purple garlic delivers a premium flavor and better taste in such cases. The benefits of purple garlic in this case are:
- It offers a rich culinary experience.
- Premium market positioning because of powerful taste and quality.
Which Sells Better in African Markets?
Garlic has high sales in the African region. However, each variety dominates in a different region. Let’s know it.
West Africa
West Africa includes countries such as Nigeria, Ghana, and Senegal. They have a higher demand for white garlic for the following reasons.
- Strong taste and aroma
- High volume consumption among the people
- Competitive Rates and wholesalers are available.
East Africa
In East African countries, the trend is different. Countries like Kenya and Tanzania have shown interest in both the purple and white garlic supplies. They deliver extended performance and store the purple garlic to serve their premium customers and gain financial advantages.
South Africa
South Africa is one of the most developed regions in Africa. White garlic dominates the region due to its affordable prices.
But the recent trends have shown interest in the purple garlic due to:
- Customers have strong purchasing power and are willing to pay a premium for purple garlic.
- Restaurants and hotels want to serve their customers with the best taste and experience.
Tips for Garlic Exporters Targeting Africa
If you are a garlic exporter, it is essential to know which garlic variety to choose. Here are a few tips.
Do Market Research
First, conduct comprehensive market research and focus on the following points.
- What customers are buying and their interests.
- Evaluation of recent trends and demands for garlic.
- Which garlic variety is performing the best in the garlic market.
Maintain Quality
Once you have decided on the right garlic variety, it is time to maintain the quality. Customers focus on the freshness, taste, and quality. You should deliver to increase retention, drive repeat purchases, and build high customer loyalty.
Offer Multiple Grades
Not all customers have the same affordability. A few have a lower budget, while others can pay for the premium.
What you should focus on is:
- When selling white garlic, divide it into quality grades and pricing.
- Offer the same quality grades and affordable prices for the purple garlic as well.
Consider a dual product strategy.
Do you want to focus only on the one product? Focusing only on white garlic is good, but it doesn’t attract more customers than offering both white and purple garlic.
You should offer both products to improve profits and your customer base. For example:
- White garlic is suitable for mass-market distribution. You should keep it for that purpose.
- Purple garlic is expensive and suitable for premium channels.
Conclusion
White garlic dominates the market due to its affordable pricing, long shelf life, and better suitability for food. But don’t underestimate the purple garlic as well. In recent years, it has also seen elevated demand and might be the trend in the upcoming decade.
If you are looking for high-end garlic supplies with affordable prices and comprehensive shipping facilities, look no further. Fenduni Garlic Suppliers are here. We offer top-notch garlic varieties, use sustainable farming practices, and deliver bulk garlic to your region in Africa. Contact us right away!